![vox videos vox videos](https://i.ytimg.com/vi/BwfErC2Eoek/maxresdefault.jpg)
This feels like a no-brainer - if the Superbowl is coming up, make a video about American Football. Much has been written about Vox’s growth in the trade press, but I thought I’d look into Vox’s approach to content strategy from a good old-fashioned YouTube Certified audience development perspective.įirst things first. Incidentally, CNN (or more broadly Turner) also have an interesting YouTube strategy that appears to be paying dividends - they recently announced considerable investment in their fantastic original content channel Great Big Story and Beme News headed up by a duo of YouTube royalty in Casey Neistat and Jake Roper is on the verge of launching - but I digress. Consider that CNN launched their channel 9 years ago and have around 2.1 million subscribers and you clearly see how Vox’s growth in such a short period of time is genuinely meteoric. For a relative latecomer to the YouTube game, that’s remarkable. Two years ago (July ’15) they had 138,000 subscribers, a year later they had 900,000, at time of writing (Aug ’17) they have over 2.6 million. Vox launched their YouTube channel in July 2014. That would make for a very short article. Beyond the simple answer that they create awesome Emmy nominated videos, of course.
![vox videos vox videos](https://musiccritic.com/wp/wp-content/uploads/2019/12/Vox-Ac4-4W-1X12-Inch-Combo-Amp.png)
Like many others in the confusing and semi-defined world of ‘content strategy’, I’ve been pondering what it is about their channel that makes them stand out in such a competitive landscape.
![vox videos vox videos](http://filmmusicreporter.com/wp-content/uploads/2018/12/vox-lux.jpg)
There’s only a handful of other YouTube channels I can honestly say that about and most of those I worked on. It’s no exaggeration for me to say that I’ve watched every video Vox have published for months. And with you being the kind of erudite digital-native who still has enough time on their hands to be reading ‘thought pieces’ on Medium, I’ll assume you are too.